Checklist When Looking for Video Production Company

UPDATED: September 4, 2018

Creating videos can be an effective tool for achieving your marketing goals. Most potential customers view videos either on their laptop or mobile device making videos critical in attracting potential customers. In order to achieve your marketing goal, you need to find the right video production company. But choosing the best animation video company can be a daunting task especially if this is your first time to foray into video marketing. The following tips will help you find the perfect partner for your animation video.

 Watch sample videos

 Before searching for a video production company, spend some time watching videos first. This will give you an idea on how video marketing campaigns look. Go to your competitors’ website and see what they have posted. Look at what  visual techniques the video is using to capture emotions or make an impact.

 Create a List

best animation video company

 Once you have the techniques, begin your search for the best animation video company. Most companies will have demo reels highlighting their compelling shots. These reels may show various works such as interviews, motion graphics, event coverage, and others. These demo reels will give you an overview of the capability of the production company. If available, you may want to look for the latest videos that these companies have produced. Most companies post their projects on Vimeo so do check the channel and look for their samples.

Reach Out and Discuss 

From the list you created, contact your top three choices and schedule phone calls with their production team. Most production companies will provide free quotes. Once you have contacted them, discuss your project clearly. Be honest with them when it comes to deadlines, budgets, and other expectations. This is the start of a business relationship so it is important to build trust with them at the onset. If all goes well, you can ask for a production proposal. It will give you a detailed breakdown of the budget, creative concepts, and timeline of your project.

Make The Choice

 After the phone conversations and proposals, you are ready to choose an animation company which will handle your project. You would want to work with a company that will truly understand the foals and requirements of your project. The video production company you will choose should understand the logic of producing, editing, and shooting video which will allow them to make the best decision. You would want to work with a company that will give you the best value. You would want to have confidence with the video production company.

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